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I saw this last week- a 49ft-long 3D artwork celebrating ‘Star wars’, set underneath a humble bridge in London. It was created by 3D artists Joe and Max to celebrate the UK launch of the Rise Against The Empire play set.  A good drawing in itself but what made it great was the way it got people engaged with it.  Kids and adults pretending to hang perilously from the edges of buildings, people walking around it trying to understand how the simple perspective of the drawing made it so cleverly three dimensional; and passersby reverentially walking at the edges. Or people simply pretending that they were in a Star Wars movie underneath a London Bridge, accompanied by the sounds of ships, laser fire and droids.  What fun!

Art is about being fun, creative and engaging people.

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